Ecommerce websites are in a competitive space and getting the most appropriate mixture of customers is essential. If your customers are required to go through a lot of steps or experience an unsatisfactory navigation experience, they’ll leave your website before they make purchases. The good part is that these e-commerce design errors are easy to avoid by planning properly and understanding how users will navigate through your site.
The use of low-quality images on product pages is among the most frequent design errors. A bad image could ruin your website’s sales potential. It is recommended to hire a professional photographer to take your product pictures. Also, ensure that your images are large enough to show the specifics of your products.
Another mistake people make is not creating consistent layouts for their pages. Different layouts for pages could cause confusion for the user, and also make the overall website look messy. It is essential to make a design plan, and ensure that all pages follow the same format.
Lastly, people often neglect to include contact information on their e-commerce websites. This is a major error and can make the site look unprofessional and can cause potential customers to not trust the company. It is essential to put your contact information easily accessible spot on your website to ensure that the client knows how to contact you should they have any concerns.
Avoiding these e-commerce mistakes in design can result in more positive customer experiences and increase sales. By following these easy tips, you can ensure that your online store is easy to use and effective in turning visitors into buyers.